Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Best Buy, a longstanding Criteo customer, has signed on to use the company's retail media ecosystem and platform to support brands selling and running sponsored ads through its website in … Read the whole story
by Laurie Sullivan
Scott Howe, who hired Pann to work at Microsoft, says he is "one of those rare guys. He has spent his entire professional life … Read the whole story
-
by Laurie Sullivan
Improving ROI and effectiveness of marketing, customer satisfaction, and privacy safeguards to reduce compliance or regulatory risk are the top objectives for the next … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
GroundTruth now enables marketers to target ads through a large weather sensor network using conditions and parameters such as temperature, wind, UV index and … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Expect to see gains in video and performance-oriented ads to continue post-pandemic. Read the whole story
COMMENTARY
by Joe Mandese
It's little surprise that programmatic advertising underwrites lots of nefarious activities, including ad fraud, organized crime and publishers of misinformation. But who knew it … Read the whole story
by Karlene Lukovitz
The new capability will let marketers measure combined co-viewing for YouTube and YouTube TV across OTT/CTV, as well as desktop and mobile, along with … Read the whole story
by Karlene Lukovitz
The malware, identified by GeoEdge, can manipulate IoT devices, download apps without users' consent, and enable possible theft of personal information and monetary instruments, … Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
Personalized marketing is more powerful when it targets the community a person is a member of, according to Sai Koppala, CMO of SheerID. Read the whole story
by Wendy Davis
"Restricting search-based advertising can harm competition by leaving consumers in the dark," the FTC writes in papers filed Friday with the 2nd Ciruit Court … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Thirty years ago, when I was VP of Television Research at the late, great Bozell ad agency, I released my first report on median … Read the whole story