Performance Marketing Insider
Best Buy, a longstanding Criteo customer, has signed on to use the company's retail media ecosystem and platform to support brands selling and running sponsored ads through its website in … Read the whole story
Scott Howe, who hired Pann to work at Microsoft, says he is "one of those rare guys. He has spent his entire professional life … Read the whole story
Improving ROI and effectiveness of marketing, customer satisfaction, and privacy safeguards to reduce compliance or regulatory risk are the top objectives for the next … Read the whole story
COMMENTARYGroundTruth now enables marketers to target ads through a large weather sensor network using conditions and parameters such as temperature, wind, UV index and … Read the whole story
COMMENTARYExpect to see gains in video and performance-oriented ads to continue post-pandemic. Read the whole story
COMMENTARYIt's little surprise that programmatic advertising underwrites lots of nefarious activities, including ad fraud, organized crime and publishers of misinformation. But who knew it … Read the whole story
The new capability will let marketers measure combined co-viewing for YouTube and YouTube TV across OTT/CTV, as well as desktop and mobile, along with … Read the whole story
The malware, identified by GeoEdge, can manipulate IoT devices, download apps without users' consent, and enable possible theft of personal information and monetary instruments, … Read the whole story
- COMMENTARY
Personalized marketing is more powerful when it targets the community a person is a member of, according to Sai Koppala, CMO of SheerID. Read the whole story
"Restricting search-based advertising can harm competition by leaving consumers in the dark," the FTC writes in papers filed Friday with the 2nd Ciruit Court … Read the whole story
COMMENTARYThirty years ago, when I was VP of Television Research at the late, great Bozell ad agency, I released my first report on median … Read the whole story
