A Google cloud study shows financial institutions are increasing their use of cloud services, but regulators need to provide more guidance. Many also are considering multi-cloud strategies. Read the whole story
Google has banned SafeGraph -- a company that sold Android users' location data for COVID-19 mapping and other purposes -- and its tool. The … Read the whole story
The technology creates segments to target through "translation technology" that allows marketers to buy audiences through disparate platforms that never communicate with each other, … Read the whole story
Google will enforce new requirements for podcast RSS feeds beginning on September 21. The rules will determine eligibility to serve up as recommendations in … Read the whole story
The bill could reshape the mobile app marketplace by imposing new restrictions on Apple and Google with a host of proposed new rules, including … Read the whole story
As for streaming platforms, Roku still leads with a 31% global share of big screen viewing time, with Amazon Fire TV in second place. Read the whole story
DoubleVerify says the scheme, which uses screensavers to create fraudulent ads and impressions even when CTV devices are off, was identified and blocked for … Read the whole story
Atlanta-based marketing communications agency Fire Bee has added three new team members: Jacqueline Faerman, Haley Hinson and Celene Carter. Faerman joins the agency’s PR … Read the whole story
Due to TV usage undercounting of its national TV panel, Nielsen has put its accreditation for its national TV ratings into a "hiatus" mode … Read the whole story
Amazon offers easy ways to build a niche product and use advertising to harvest demand. But companies can also create customer lifetime value using … Read the whole story
Why are the '90s having a moment? This year, millennials are beginning to turn 40 and reminiscing about their youth. Read the whole story
I liked the Slack ad that aired during the Olympics the first 10 or 20 times I saw it, but less so the next … Read the whole story
"Apple's current path threatens to undermine decades of work by technologists, academics and policy advocates towards strong privacy-preserving measures being the norm across a … Read the whole story