Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Snapchat now gives marketers a glimpse into organic trending topics such as keywords and moments most relevant to its users through chatter. Users typically range between 13 and 24 years … Read the whole story
by Laurie Sullivan
A Moscow court on Tuesday fined Google for violating Russian rules on banned content, reflecting the government's stance on a U.S. company competing with … Read the whole story
by Laurie Sullivan
The findings suggest only 1 in 4 marketing organizations say they have a "very effective" CMO-CIO working relationship -- which ties directly to better … Read the whole story
COMMENTARY
by Karlene Lukovitz
Major agencies, advertisers, broadcasters, streamers and platforms are on board to help the group as it looks to optimize use of data across premium … Read the whole story
by Les Luchter
Flush with recent private-equity investment, Bounteous tapped OMD's Jillian Tate and AutoNation's Sheena Banton to head the digital experience agency's Marketing Services practice. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
New data from the Hartman Group shows how America's restaurant tastes keep changing: We want more snacks -- and more leftovers. Read the whole story
by Ray Schultz
Most prefer email for marketing communications, with text a distant second, Treasure Data reports. Read the whole story
by Joe Mandese
The goal is to deliver "measurable incremental" audience reach tied to explicit "campaign spending business results." Read the whole story
by Wayne Friedman
So far in 2021, total video-game revenues -- game software, console and accessories -- grew 14% to $33.5 billion from the same time period … Read the whole story
by Joe Mandese
InfoSum, the consumer identity management startup run by former GroupM/Xaxis/Xandr chief Brian Lesser, this morning announced a $65 million series B round of funding. Read the whole story