Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Yext customers can now combine the support and search platforms to deliver answers, streamline resolution, and improve customer satisfaction. Read the whole story
by Laurie Sullivan
The report by Uberall and MomentFeed finds that consumers want a hybrid purchase strategy, such as buying online and picking up in a local … Read the whole story
by Laurie Sullivan
Some conversions are more valuable than others. Expressing these values can help marketers optimize campaigns and evaluate performance based on goals that matter most … Read the whole story
by Wayne Friedman
Over one-third of kids age 2-12 can only be reached by marketers from digital platforms, such as YouTube, online sites, social media and VOD. Read the whole story
by Joe Mandese
The new service covers both static and digital out-of-home ads, enables marketers to plan, target and measure sales lift when Americans see an out-of-home … Read the whole story
by Joe Mandese
The timing was prompted by a combination of factors -- "omnichannel marketing, agile resourcing and technology innovation" -- that have reshaped the agency world, … Read the whole story
by Wayne Friedman
Streaming data was boosted by NBCU's coverage of the Tokyo Summer Olympic games. Nielsen also says there was ample pre-Olympics content on YouTube in … Read the whole story
by Ray Schultz
The DMA, later absorbed into the ANA, faced a plethora of regulatory issues during the Gitlitz years. Read the whole story
COMMENTARY
by Joe Mandese
I know this will sound like heresy to readers of "Mobile Insider," but I don't believe mobile is a medium, per se. Rather, it's … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Nielsen's TV measurement is not going away, but many emerging measurement companies are still going to pick up a lot of new business. Read the whole story