While Apple released App Tracking Transparency in April, The Weather Company app did not begin to use the tracking notification until June. Sheri Bachstein, GM at IBM Watson, says marketers … Read the whole story
Performance marketing agency NP Digital made two strategic new hires recently, as the company continues to see rapid growth. Read the whole story
Disruption often comes with mergers and acquisitions, but not for Data Axle USA, which announced it acquired Exact Data earlier this month. Chris Paczak, … Read the whole story
Scott Hassan, credited with programming much of the original search engine that eventually became Google, admits to creating a website with defamatory information about … Read the whole story
"Instead of independently developing its own brand awareness related to the online sales of contacts, Warby Parker has devised a plan to confuse and … Read the whole story
The integration is an expansion of the firms' partnership and allows marketers to achieve real-time personalization in a privacy-compliant way, Merkle says. Read the whole story
Current owners with 4G LTE-capable model year 2019 and newer vehicles can migrate to the new network infrastructure once available. Read the whole story
The cross-platform analysis found that while ads in both print and digital news publications perform better than ads in social media channels, print ads … Read the whole story
July marks the fifth consecutive month of U.S. ad market expansion, and is also up 15% vs. two years ago. Read the whole story
Tool lets publishers assess how advertisers view the appropriateness of their inventory. Read the whole story
Video and TV products and services headlined Comparably's new list. Read the whole story
The more I study new ad constructs, the more I am convinced that some of the foundational truths from the masters of the '80s … Read the whole story
The ACLU, Center for Democracy & Technology, PEN America, Electronic Frontier Foundation and dozens of other groups are urging Apple CEO Tim Cook to … Read the whole story