Performance Marketing Insider
by Laurie Sullivan, Staff Writer
To succeed today, 3Q Digital believes more marketers must rely on growth marketing. To determine how marketers think, the agency surveyed marketing leaders in the retail, technology/Software-as-a
Service, financial services, … Read the whole story
by Laurie Sullivan
The YouTube Partner Program grew partly due to it investing in the policies, resources and products to protect the community, YouTube Chief Product Officer … Read the whole story
by Laurie Sullivan
Verizon Media becomes "merchant of record" for brands and retailers selling through the marketplace. The Yahoo name will appear on consumers' credit-card statements for … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Jenson has worked directly with legendary entrepreneur Jack Welch, and Amazon Founder Jeff Bezos. His career as CFO began while working with Welch at … Read the whole story
by Wendy Davis
If finalized, the deal will resolve claims that AdMob facilitated tracking for mobile game developer Tiny Lab Productions. Read the whole story
by Karlene Lukovitz
The event has now been rescheduled for June 2022. Read the whole story
COMMENTARY
by Joe Mandese
Evidence is mounting that the global ad economy -- at least in the Western World -- is shifting from recovery to expansion, and maybe … Read the whole story
by Joe Mandese
Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, … Read the whole story
by Steve McClellan
Satalia was founded in 2008 by Daniel Hulme, who remains CEO and has also been named Chief AI Officer of WPP. Read the whole story
COMMENTARY
by Phil Case
Some dramatic changes to consumer targeting are here, and others are coming. How should marketers use this time before the faucet is completely shut … Read the whole story
by Richard Whitman, Columnist
David Droga Will succeed Brian Whipple as CEO in September, the digital agency has confirmed. Whipple led the digital agency, the industry's largest, for … Read the whole story