Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google may be on a mission to make the world's information open and accessible, but it also has been pushing for transparency. Here's why Google wants you to know how … Read the whole story
by Laurie Sullivan
Shopify on Tuesday introduced tabs on TikTok to help creators and merchants sell on the platform through TikTok Shopping. Read the whole story
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by Laurie Sullivan
The user identification solution provides protection of consumer data while allowing third-party services through anonymized user identifiers. Read the whole story
by Laurie Sullivan
Two trade associations this week announced a collaborative task force to support out-of-home media and its digital counterparts across programmatic and through omnichannel strategies. … Read the whole story
COMMENTARY
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The boost was seen in the recent earnings reports of publicly traded publishers, such as The New York Times Co., Meredith Corp. and Gannett … Read the whole story
COMMENTARY
by Lisa Niemeyer, Op-Ed Contributor
Advertisers must protect their investments and hold partners accountable to the deals that were made. Here are a few things to keep in mind. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV marketers are increasingly counting on key older news viewers -- in particular the 25-54 crowd, as well as 60+ audience -- to be … Read the whole story
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by Joe Mandese
While the new platform doesn't explicitly reveal any PII about the creditworthiness of the 270 million Americans it has profiles on, it is able … Read the whole story
by Wayne Friedman
Although Vizio Ads did not provide specific financial details, it noted that ad categories included automotive, insurance and retail. Read the whole story