Search & Performance Insider
Google may be on a mission to make the world's information open and accessible, but it also has been pushing for transparency. Here's why Google wants you to know how … Read the whole story
Shopify on Tuesday introduced tabs on TikTok to help creators and merchants sell on the platform through TikTok Shopping. Read the whole story
The user identification solution provides protection of consumer data while allowing third-party services through anonymized user identifiers. Read the whole story
Two trade associations this week announced a collaborative task force to support out-of-home media and its digital counterparts across programmatic and through omnichannel strategies. … Read the whole story
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The boost was seen in the recent earnings reports of publicly traded publishers, such as The New York Times Co., Meredith Corp. and Gannett … Read the whole story
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Advertisers must protect their investments and hold partners accountable to the deals that were made. Here are a few things to keep in mind. Read the whole story
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TV marketers are increasingly counting on key older news viewers -- in particular the 25-54 crowd, as well as 60+ audience -- to be … Read the whole story
While the new platform doesn't explicitly reveal any PII about the creditworthiness of the 270 million Americans it has profiles on, it is able … Read the whole story
Although Vizio Ads did not provide specific financial details, it noted that ad categories included automotive, insurance and retail. Read the whole story
