Data from Milestone research shows local is the second-largest channel behind organic search. The two organic channels combined dominate the traffic at 69%, in page views, and channel revenue contribution. Read the whole story
SEO is not one size fits all. What works for one keyword group may not work for another. Here's why. Read the whole story
Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media … Read the whole story
News broke last Friday that web developer Jeremy Keith resigned from Google's AMP advisory committee, as the AMP framework faces resource issues and possibly … Read the whole story
Comscore and the MRC had been targeting an early 2022 start date for an audit for its national and local TV measurement products, but … Read the whole story
As NBCU looks to start a new measurement system, some industry observers aren't as sure. Procter & Gamble, a major buyer of national TV … Read the whole story
The open marketplace platform was designed to give advertisers and agencies accustomed to digital platforms direct access to premium, local and national television inventory, … Read the whole story
Trump's lawyers argue that his permanent suspension from YouTube is causing him "irreparable injury," because it deprives him of the ability to raise funds … Read the whole story
Facebook has defeated claims that its prior ad-targeting options violated anti-discrimination laws by allowing advertisers to prevent housing ads from being shown to users … Read the whole story
With 51 updates this year, TikTok has had the greatest number of revisions, while the top five platforms combined have updated their marketing APIs … Read the whole story
The Open Engagement Rate was born as an open-source measurement that uses publicly available data and is completely transparent in its methodology. Read the whole story
As we ease back into hybrod and live events this season I recall fondly one of my favorite virtual sessions from this past year … Read the whole story
Funnels are arbitrary lenses, invented by marketers, that are applied after the fact. They have nothing to do with how we live our lives. Read the whole story