Search & Performance Insider
A study of the impact of ownership and control of consumer-generated data shows advertisers can be harmed by limited sharing of information. Giving consumers rights over their own data can … Read the whole story
Walmart Connect, the retailer's media arm, will launch a demand-side platform with The Trade Desk this fall to connect brands with the retailer's customers … Read the whole story
Last year, New Mexico Attorney General Hector Balderas alleged in a lawsuit that certain Google Education apps and its Chromebooks for students collect a … Read the whole story
- COMMENTARY
The rise of the Delta variant has thrown a wet blanket on many marketing organizations' post-COVID "new normal" re-opening strategies. Read the whole story
While only 5% of local advertisers believe they have become "over-reliant" on digital, three times as many local agency execs believe their clients have. Read the whole story
- COMMENTARY
Google, Facebook and Amazon--- and to a lesser extent other Fortune 500 brands -- helped drive an estimated $1.34 billion to sites and apps … Read the whole story
COMMENTARYIn a defeat for the Federal Trade Commission, a federal appeals court in New York on Thursday rejected a request to reconsider its earlier … Read the whole story
- COMMENTARY
For one, is it mobile-friendly? Here's some advice and suggested free tools to help diagnose the effectiveness of your website. Read the whole story
