Performance Marketing Insider
by Laurie Sullivan, Staff Writer
LinkedIn on Tuesday told advertisers it plans to shutter Stories, which the company introduced last year as a way to share quick video updates. The feature will complete its run … Read the whole story
by Laurie Sullivan
The bill will require Apple and Google to allow competing payment systems when it's signed into law, and will dig into each company's 30% … Read the whole story
by Laurie Sullivan
Time-consuming ad trafficking, billing and other manual functions reduce ad profitability and take time that could be used to develop incremental revenue opportunities, a … Read the whole story
-
by Laurie Sullivan
Stirista, which focuses on data-driven SaaS marketing solutions, worked with the Ad Council and the American Lung Association to provide its services for free. Read the whole story
by Ray Schultz
DoubleVerify offers a Publisher Inventory Compatibility to showcase the value of inventory. Read the whole story
by Steve McClellan
The 20-plus-year industry veteran served at Publicis Groupe for over a decade, most recently as chief strategy officer/global president of strategy and transformation at … Read the whole story
by Wayne Friedman
Total movie consumer 2021 spending will rise to $60 billion, with streaming subscription video rising and theatrical business recovering. Read the whole story
COMMENTARY
by Maria Bailey, Columnist
From offline sampling to content creation, there are many ways to engage influencers that can maximize your budget. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But both sides are gearing up, with shoppers planning to start in October and companies scaling up. Read the whole story