Inside Performance
LinkedIn on Tuesday told advertisers it plans to shutter Stories, which the company introduced last year as a way to share quick video updates. The feature will complete its run … Read the whole story
The bill will require Apple and Google to allow competing payment systems when it's signed into law, and will dig into each company's 30% … Read the whole story
Time-consuming ad trafficking, billing and other manual functions reduce ad profitability and take time that could be used to develop incremental revenue opportunities, a … Read the whole story
Stirista, which focuses on data-driven SaaS marketing solutions, worked with the Ad Council and the American Lung Association to provide its services for free. Read the whole story
DoubleVerify offers a Publisher Inventory Compatibility to showcase the value of inventory. Read the whole story
The 20-plus-year industry veteran served at Publicis Groupe for over a decade, most recently as chief strategy officer/global president of strategy and transformation at … Read the whole story
Total movie consumer 2021 spending will rise to $60 billion, with streaming subscription video rising and theatrical business recovering. Read the whole story
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From offline sampling to content creation, there are many ways to engage influencers that can maximize your budget. Read the whole story
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But both sides are gearing up, with shoppers planning to start in October and companies scaling up. Read the whole story
