Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Responsive search ads will become the only search ad type that marketers can create or edit in standard search campaigns. Read the whole story
by Laurie Sullivan
Google reportedly is building ARM-based central processor semiconductor chips for its Chromebooks, and it shouldn't come as a surprise to anyone. Read the whole story
by Laurie Sullivan
The Mobile Shopping Apps Report provides key insights into consumer purchase behavior -- suggesting that mobile retail is here to stay, regardless of store … Read the whole story
by Colin Kirkland
Kantar's ad-equity ranking of media channels and brands found that online and mobile games showed the greatest improvement in consumer receptivity. Consumers find gaming … Read the whole story
by Joe Mandese
Ouziel, who reports directly to Chairman-CEO Arthur Sadoun, will oversee its shared service backbone and work closely data and technology units Epsilon and Publicis … Read the whole story
by Joe Mandese
The MRC cited "continuing issues" for both local and national services, as well as plans to add broadband-only households to its local panels, as … Read the whole story
COMMENTARY
by Kathy Sheehan, Op-Ed Contributor
Brands that champion environmental sustainability and support marginalized groups, like LGBTQ+, sometimes experience the halo effect. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But both sides are gearing up, with shoppers planning to start in October and companies scaling up. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
National news is at a 58% trust level, down from 76% in 2016. The best results are from local news outlets. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
In an attempt to stop my doom-writing about technology, I tried a thought experiment. Read the whole story