Performance Marketing Insider
by Laurie Sullivan, Staff Writer
When consumers provide information giving marketers or companies permission to contact them, it doesn't always work out well. Here's one way to personalize that connection. Read the whole story
by Laurie Sullivan
The program also supports disclaimers in ads, new third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected offers in … Read the whole story
by Laurie Sullivan
Tinuiti launched a branding campaign that asks CMOs to rethink advertising and marketing and the way they prioritize pressing issues, from data privacy to … Read the whole story
by Karlene Lukovitz
Half of U.S. consumers say they prefer using AVOD services to reduce or eliminate video subscription fees, a new survey finds. Read the whole story
by Ray Schultz
Co-workers can hold ad-hoc conversations through Gmail, using the Google Meet capability. Read the whole story
by Wayne Friedman
NBC says there are under five units remaining in the big game, which will air Feb. 13, 2022. For this season and the Super … Read the whole story
by Steve McClellan
According to the study, there are five areas where multinational marketers are struggling within their media practices. Read the whole story
by Steve McClellan
S4 said the deal "significantly expands the capabilities of both its content practice in the USA and global cultural strategy." Read the whole story
COMMENTARY
by Crystal Malachias
Consumers want to peek behind the curtain, get exclusive access and see the reality of a brand or person. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
In a world of constant change, where do you find your inspiration for new ideas? Read the whole story