Performance Marketing Insider
by Laurie Sullivan, Staff Writer
For consumers, deciding what risks to take as they write recommendations, shop and share information online will rely heavily on the practices companies like Google put in place to protect … Read the whole story
by Laurie Sullivan
The smart glasses can capture pictures and short videos, make calls and play music. Will this be just another shiny object for advertisers or … Read the whole story
by Laurie Sullivan
Baird Equity Research is tracking search trends as students go back to school this fall. The search data skewed flat to lower for most … Read the whole story
by Laurie Sullivan
Shoppers' opinions on returns of items bought online and in-store show higher-income households are more likely to do returns, a survey reveals. The data … Read the whole story
by Wendy Davis
House Democrats are floating a proposal to allocate $1 billion to the Federal Trade Commission, to enable the agency to beef up its privacy … Read the whole story
by Joe Mandese
Havas Media has quietly raided a half dozen top data and analytics execs from rival agencies including Dentsu, MediaCom, Wavemaker and Zenith as part … Read the whole story
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by Ray Schultz
Publishers and marketers can use LiveIntent's Authenticated Bridge framework to target audiences. Read the whole story
COMMENTARY
by Lee Lifeng
Moving beyond the basics in AI adoption is important to get the most out of your marketing strategies. Read the whole story