Performance Marketing Insider
by Laurie Sullivan, Staff Writer
When reviews with their tale to tell are left up to do their intended task, they can reveal details of a well-run or a troubled company. Here's an example. Read the whole story
by Laurie Sullivan
The campaign demonstrates Shutterstock's move away from its roots as a stock image house, expanding the scope of its offerings and perceptions among individuals, … Read the whole story
by Laurie Sullivan
This year's holiday shopping season will look different as marketers rely on performance marketing and supply and demand plays a key role in campaign … Read the whole story
by Laurie Sullivan
Google Ads this month will begin to combine standard Display and Smart Display campaigns into one option, the company announced Wednesday. Read the whole story
by Joe Mandese
Mediaocean, Madison Avenue's legacy media-buying processing systems provider, which sometimes gets knocked for not being flexible and progressive when it comes to new media … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
Marketers can sell products directly on TikTok Shopping, which is currently being pilot-tested among a select group of Shopify merchants. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But consumers are more motivated by deals than anything else, BlackFriday.com reports. Read the whole story
by Ray Schultz
And retail sales could go as high as $1.3 trillion, Deloitte projects in its 2021 forecast. Ecommerce sales will increase by 11% to 15% … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
In a digital world, we often overlook two important metrics for brand development: the opportunity to see and the opportunity to engage. Read the whole story
by Ray Schultz
Over 40% of all podcast listeners have purchased a product featured in the audiocast, and 29% have used a promotional code, NCSolutions reports. Read the whole story
by Wendy Davis
LinkedIn has told a federal judge that analytics company hiQ Labs, which has been fighting a high-profile battle against LinkedIn since 2017 over its … Read the whole story
by Joe Mandese
The Advertising Research Foundation asserts the industry is at a "crossroads," which isn't exactly a first time. Read the whole story