Performance Marketing Insider
CHEQ's report, The Cost of Lost Revenue Opportunities, reveals how much revenue companies in six sectors lose due to bots and fake user profiles. Read the whole story
With Museletter, writers can charge for content and publish content to outside email lists, Google says. Read the whole story
- COMMENTARY
Data cleanrooms typically don't integrate identity management and targeting features, but that is changing. Advertisers will soon have a tool that allows them to … Read the whole story
If approved by the court, the settlement will resolve a class-action claim that Twitter misled investors in 2015. Read the whole story
As part of its effort to win the account Omnicom is creating a dedicated global entity to service it and is acquiring two current … Read the whole story
The support came after the Media Rating Council suspended Nielsen's accreditation, which prompted a reaction in some quarters questioning the validity of MRC and … Read the whole story
- COMMENTARY
LHW launched more campaigns in the third quarter of 2020 than it had in years past, increasing its cross-functional collaboration and innovation. Read the whole story
Podcast consumption has grown by over 40% in the last three years, Nielsen reports. Read the whole story
It's been a while since someone sparked a good Mary Meeker-esque debate about the relative values of time spent with media vs. the advertising … Read the whole story
