Performance Marketing Insider
The cost-per-click model gives sellers access to promote their listings in the key top slot in search with more keyword control and enhanced budget management. Read the whole story
The self-service option complements Opera's managed services ad business, allowing small and medium-sized businesses to run native ads across its network, says Per Wetterdal, … Read the whole story
Google will now offer users of its products more information about their ad experience with specific company products -- including new advertiser pages. Read the whole story
Skai, formerly Kenshoo, has partnered with Snowflake to offer its research and market intelligence data through the cloud services platform. Read the whole story
NewsGuard will enable Zefr's clients to create inclusion and exclusion lists, preventing them from "overblocking" legitimate news publishers on the platform. Read the whole story
COMMENTARYThe second day of the ARF conference opened with P&G's Marc Pritchard offering "cornerstones" needed to address the gordian knot of crossmedia measurement -- … Read the whole story
COMMENTARYCan we, in good conscience, continue to recommend platforms that directly and negatively impact the mental health of our youth? Platforms should be responsible … Read the whole story
CEO Mark Zuckerberg approved posting positive stories about Facebook in News Feeds as part of a new multipronged image-control strategy, reports the New York … Read the whole story
The expansion of the U.S. ad economy slowed to 17.% in August -- the weakest growth in half a year, due to tougher comparisons … Read the whole story
- COMMENTARY
A majority are planning to offer incentives for opting in to tracking, and others will invest more in first-party data, Redpoint and the Harris … Read the whole story
