Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Only 18% of voice-search users surveyed search for products or services -- sharply down from just a few years ago, according to The Manifest. Experts at OC&C Strategy Consultants in … Read the whole story
by Laurie Sullivan
Sellers on Shopify can use Yahoo Connect ID, the company's alternative to cookie tracking, to help target ads. Read the whole story
by Laurie Sullivan
GoodRx launched GoodRx Health on Thursday to provide research-based answers to vital health questions. Read the whole story
by Laurie Sullivan
Investments in the demand side of Connatix's business continue to rise amid 327% year-over-year growth in ad spend from brands and agencies, as well … Read the whole story
by Wayne Friedman
TV commercial wear-out isn't just about too much frequency of viewing spots, but also about time duration between when those messages run. Read the whole story
by Joe Mandese
Facebook today acknowledged that the performance of its ads has suffered as Apple has rolled out new privacy controls for iOS users, and it … Read the whole story
COMMENTARY
by Karlene Lukovitz
Data collected through explicit upfront consent and ongoing interaction via the under-used SMS channel could be one efficient route to building an engaged first-party … Read the whole story
by Wayne Friedman
From a digital engagement perspective -- Q1 2017 to Q1 2021 -- VAB says 30 D2C brands across 20 different marketing categories witnessed a … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
"How close are we?," ARF moderator Alice Sylvester asked her panelists, rhetorically answering, "We are not going to get there, right?" Read the whole story
COMMENTARY
by
Publishers face growing competition from retailers like Amazon, Walmart and Target that sell digital ad space. Read the whole story