Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google is taking steps to improve the predictability of how keywords match, especially when multiple keywords are eligible to match the query. Read the whole story
by Laurie Sullivan
The attributes will allow businesses to demonstrate how their brand values align with the values of their customers, and show their companies are inclusive. Read the whole story
by Laurie Sullivan
Google confirmed on Twitter that an "account outage issue" caused some ads to stop serving on Wednesday afternoon, but it has since been resolved. Read the whole story
by Laurie Sullivan
Google execs are negotiating with their counterparts at ByteDance and Facebook to get data needed to index and rank videos on TikTok and Instagram, … Read the whole story
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by Laurie Sullivan
The latest capability allows advertisers to retarget users of connected TV services with an automated process. Read the whole story
by Karlene Lukovitz
Google is hoping to persuade the European Commission to engage in talks to settle a probe into alleged anticompetitive data practices in its digital … Read the whole story
by Tanya Gazdik
Honda plans to begin integrating Google built-in with the all-new model that will go on sale in the second half of 2022. Read the whole story
by Ray Schultz
INMA will offer a newsletter, master classes and video meet-ups on rejuvenating post-pandemic ad sales. Read the whole story
COMMENTARY
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The social network's content distribution guidelines say it demotes clickbait links, engagement bait, low-quality comments, sensationalist health claims and untrusted news publishers. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
With ineffectual blow after ineffectual blow doing nothing more than superficial damage, it seems the Facebook empire is here to stay. But there may … Read the whole story
COMMENTARY
by Joe Mandese
Nearly half of consumers say they're "unlikely to buy products or services from companies not aligned with their political views." Read the whole story