Performance Marketing Insider
Product discovery is the biggest ecommerce problem brands may not know they have. Difficulty finding products on a retailer's site is one of the top reasons for abandoning the search … Read the whole story
Microsoft Advertising has turned to zero-party data to promote trust and relevance in advertising -- defined as data that comes from people willingly. They … Read the whole story
Google today announced new applications for its Multitask Unified Model technology, including multimodal search with Google Lens, Related topics in videos, and new search … Read the whole story
Fintech company SKUx wants to change the way brands deliver discounts to consumers, and in turn, increase returns from performance marketing. Read the whole story
The report argues that brands should assess how well each platform aligns with their values, and shift media investments toward platforms that are implementing … Read the whole story
TikTok made a significant move today toward ensuring the safety of brands that want to advertise on the platform. Read the whole story
The assistant will feature Disney characters' voices and call up more than 1,000 interactive experiences and content. Read the whole story
COMMENTARYGrowth will come from a 20% increase in consumer prices as ecommerce brands cope with earlier ordering and other challenges. Read the whole story
A federal appellate court has refused to reinstate claims against Google, Twitter and Facebook brought by family members of victims. Read the whole story
