Performance Marketing Insider
The cost per click (CPC) rose 15% compared with the previous quarter as a result of more clicks on competitive queries in the Q2, according to Microsoft data. Read the whole story
The ads.cert 2.0 specifications and guidelines were developed to improve transactions and help make them safe and transparent. The upgrade supports programmatic CTV ad … Read the whole story
Steve Sirich, Microsoft general manager, will formally announce his last day on Thursday to pursue his passion for philanthropy. Sirich is not the only … Read the whole story
Google Ads has launched budget reports to visualize monthly campaign-spend behavior. Many advertisers find budget behavior in Google Ads difficult to understand, especially for … Read the whole story
The growth of self-service options and the ability to interact across many channels prompted the company to build a better customer experience for B2B … Read the whole story
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The video-sharing site also is removing channels belonging to prominent anti-vaccine advocacy groups, such as the Children's Health Defense Fund, founded by activist RFK … Read the whole story
In what appears to be an industry first, WPP is teaming with Snap to create an "AR Lab" to research and develop augmented-reality applications … Read the whole story
Ad industry researcher Advertiser Perceptions has reorganized its business intelligence team, promoting Lauren Fisher to head and recruiting long-time eMarketer analyst Nicole Perrin as … Read the whole story
More than half said they searched for featured products and services on their laptop, tablet or smartphone and visited the advertiser's website after watching … Read the whole story
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When you're in-game, you are totally immersed. And that's where the opportunity lies for brands, because most gamers block ads and delete cookies. Read the whole story
