Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Nextdoor has created an interactive local guide for neighbors to share how they will celebrate Halloween. This is not the first year they have used this map, but this year … Read the whole story
by Laurie Sullivan
From Jan.-July 2021, the number of people accessing the internet jumped by 10%, with 5.17 billion people, or 65% of the population, logging on, … Read the whole story
by Laurie Sullivan
Google's update for Privacy Sandbox delays testing for several APIs, such as FLoC and FLEDGE, to early next year. Read the whole story
by Wendy Davis
A recent Google proposal to thwart "device fingerprinting" -- a controversial tracking technology that relies on characteristics of users' computers -- may not be … Read the whole story
by Ray Schultz
But most B2B purchasers are receiving irrelevant content, durhamlane and Cyance report in a UK study. Read the whole story
COMMENTARY
by Steve Ellwanger
The brand defines "connected commerce" as a way to "build brands across both physical and digital worlds." Read the whole story
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by Richard Whitman, Columnist
The company has formed a new global unit called Dentsu Gaming that offers in-game advertising, game production and IP development and other services as … Read the whole story
COMMENTARY
by Kathy Sheehan, Op-Ed Contributor
For example, learn how to handle sensitive questions study participants may not want to answer. Read the whole story