Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The PowerReviews study reveals that when product Q&As are missing, one in four online shoppers question the quality of the brand. Read the whole story
by Laurie Sullivan
Performance advertisers can now, for the first time, take advantage of YouTube on CTV to drive and measure conversion through the expansion of Video … Read the whole story
by Laurie Sullivan
Security experts tracking the Facebook, Instagram and WhatsApp outages say they could have been triggered by a configuration error or could be the result … Read the whole story
by Laurie Sullivan
You & Mr Jones has acquired a majority stake in Brazil-based DP6, expanding its global tech and data capabilities with key partners Google and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The IAB Tech Lab Cryptographic Security Foundations Working Group last week released the second version of its ads.cert framework to improve transaction transparency in … Read the whole story
by Joe Mandese
Marketers based in China now account for as much as $10 billion in advertising buys on Facebook, according to a GroupM Business Intelligence analysis … Read the whole story
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by Richard Whitman, Columnist
That's according to a new forecast by Zenith that reports spending in the home appliance category will reach nearly $5 billion. Read the whole story
COMMENTARY
by Karlene Lukovitz
Large percentages of TV buyers surveyed by Xandr plan budget increases for DDL, OTT/CTV, addressable and other digital video, but only about half of … Read the whole story
COMMENTARY
by Joe Mandese
I'm seeing creative new data approaches designed to "de-duplicate" audience reach in a way that is reminiscent of the ad market I first began … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
#EmbraceYourSkin campaign is based on research revealing that its typical customer averages about 19 negative self-comments each day. Read the whole story
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by Ray Schultz
Almost half of the firms studied could not respond to email inquiries in less than 24 hours, Simplr and Gladly report. Read the whole story