Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Organizations using the News Revenue Engine will own their data and can transfer it to other services. But will Google help these publishers with SEO and integrate its ad platforms … Read the whole story
by Laurie Sullivan
OOH has historically been viewed "as a vanity play" based on a lack of metrics. Accretive Media aims to change that perception, according to … Read the whole story
by Laurie Sullivan
Brands talked about the widespread implications of the Facebook outage for the ad ecosystem In "real-time marketing" moments on Twitter, Forrester VP and Research … Read the whole story
by Laurie Sullivan
The placements offer video advertisers a brand-safe environment and give NBC Sports the ability to recommend and promote its own content and initiatives. The … Read the whole story
by Ray Schultz
"Google, Facebook, this is the end my friends, digital world war has begun," one Gmail user wrote. Complaints peaked around 5 p.m. EST Monday … Read the whole story
by Karlene Lukovitz
Streaming video/OTT is forecast to see the biggest 2022 gain - up 18.5%, to $21.3 billion - more than twice as large as broadcast … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Industry folks discuss cross-platform measurement, now a hot topic along with the MRC's de-accreditation of Nielsen metrics. Read the whole story
COMMENTARY
by Mimi Lettinuch, Ian McKivor
If you're only building a path to purchase, you're only focused on servicing the sale -- versus all the other things a customer cares … Read the whole story
by Wayne Friedman
Extreme Reach's CTV business continues to be a growing channel, accounting for 35% of overall digital video ad impressions in Q2 2021. Read the whole story
by Joe Mandese
The move follows the ouster of former president Kym Frank earlier this year. Geopath, the U.S. ad industry's de facto currency for out-of-home media … Read the whole story