Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Microsoft Advertising will make responsive search ads the only search ad type that can be created or edited in standard search campaigns starting June 30, 2022, after making the decision … Read the whole story
by Laurie Sullivan
The new slideshow for collections feature pulls products from the brand's catalog into an automatically generated collection of ads. Read the whole story
by Laurie Sullivan
Google has spent years reducing its carbon footprint. Now it's focused on helping people using its platforms reduce theirs. Read the whole story
by Wendy Davis
Google is pressing an Ohio judge to throw out a lawsuit by Attorney General Dave Yost, who is attempting to subject the company to … Read the whole story
by Wayne Friedman
Looking to boost its growing CTV "infrastructure-as-service" for TV station groups, MadHive has struck a deal with SADA, to build on its efforts around … Read the whole story
by Steve McClellan
OMG said Jump 450 will be used as the foundation for a dedicated performance media platform within the holding group. Read the whole story
by Joe Mandese
Dennis Holt, and some of the top execs of the independent media services agency he founded -- USIM -- have quietly incubated a new … Read the whole story
by Karlene Lukovitz
One marketing manager admitted: "I can't quite seem to remember the precise difference between OTT, CTV, addressable, and data-driven, to be honest." Read the whole story
by Wendy Davis
Former Facebook employee Frances Haugen blasted the company's practices at a Senate hearing on Tuesday, stating that the social networking service repeatedly chose profits … Read the whole story
COMMENTARY
by Jon Barnett
Small brands are innovating to deliver on such values as authenticity, and are able to adapt faster than large brands. Read the whole story