Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The delay of Instagram's app for kids highlights a need for tighter laws. The U.K. leads the U.S. in this area, introducing a new code earlier this year, the Age … Read the whole story
by Laurie Sullivan
Understanding consumer audiences is more than a strategic tactic when using omnichannel marketing and ad techniques. Read the whole story
by Laurie Sullivan
Live September events like the 2021 Met Gala, New York Fashion Week, and Emmys drove engagement on E! News' digital platform, E! Online, to … Read the whole story
COMMENTARY
by Josh Perlstein, Op-Ed Contributor
The elimination of third-party cookies plus other universal identifiers alters the marketing dynamic -- and the digital advertising world specifically. Read the whole story
by The Editor
MediaPost is seeking nominations for our annual "Agency of the Year" Awards. If you would like to nominate any candidates in the following categories, … Read the whole story
by Wendy Davis
Google has defeated a lawsuit by Android users who claimed the company misappropriated their cell phone data allotments by allegedly collecting app-related data. Read the whole story
by Wendy Davis
"The need to protect young people from privacy threats online is more urgent than ever," Sen. Ed Markey and Reps. Kathy Castor and Lori … Read the whole story
by Richard Whitman, Columnist
A new platform segments the diverse audiences of thousands of titles while a separate report identifies media controlled by women and minority groups. Read the whole story
by Ray Schultz
The phishing emails were blocked and marked as spam. But Google is warning users anyway. Read the whole story
by Joe Mandese
Contextual targeting is projected to be the dominant form of consumer ad targeting within a year, overtaking behavioral targeting tracking people's identities and behaviors … Read the whole story
by
The agency estimated ad spending will grow by 11.6% to $309.8 billion. Read the whole story
COMMENTARY
by Joel Humowiecki, Tom Lillig, Matthew Stewart
The Open Engagement Rate was born as an open-source measurement that uses publicly available data and is completely transparent in its methodology. Read the whole story
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by Wayne Friedman
Results this year would more than double the 15% growth rate of digital music advertising from a year ago. Read the whole story