Performance Marketing Insider
by Laurie Sullivan, Staff Writer
GoodRx jointly sponsored NASCAR driver Will Rodgers, with a pharma manufacturer, creating a campaign focused on racing to cure Hepatitis C. Read the whole story
by Laurie Sullivan
A Google TV update will make Google's TV platform more useful for everyone in the home, and easier for advertisers to target relevant advertisements. Read the whole story
by Laurie Sullivan
Pali Bhat, former Google Cloud VP of product and design, will become Reddit's first CPO, overseeing the company's product group and leading the development … Read the whole story
by Laurie Sullivan
Bango bought space on a UK billboard in a PR stunt to highlight the "pitfalls of search advertising, where it claims up to 35% … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
The Weather Company is relying on artificial intelligence to augment the data lost from Apple's App Tracking Transparency framework. Here's how. Read the whole story
by Laurie Sullivan
1-800-Flowers.com launched a gifting site and platform that allows companies to gift products for programs and virtual events, supporting remote work as more organizations … Read the whole story

COMMENTARY
by Joe Mandese
Ad executives explain why Facebook's "headwinds" are CTV's "tailwinds." Read the whole story
by
Contextual targeting of advertising is making a comeback as marketers become more mindful of brand safety. Read the whole story
by Todd Wasserman
Ad from Havas, Australia, with Aussie actress shows her giving Alexa a command in her native tongue ("bugs, biccies, mushies"), and Alexa understanding this. Read the whole story
by Wayne Friedman
DRMetrix says inventory can "cover up" nationally sold TV inventory by cable networks. Read the whole story
COMMENTARY
by Linda Dupree
Podcasting will be a billion-dollar advertising medium, and savvy brands will tune in. Read the whole story