Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The shopping ecosystem became increasingly complex during the past year. Navigating this landscape can be daunting. Read the whole story
by Laurie Sullivan
IAB Tech Lab on Wednesday released id-sources.json to help increase transparency around the use of ID solutions as the ad industry prepares to transition … Read the whole story
by Laurie Sullivan
DoorDash wants to increase its ad offerings to better compete with Instacart and Uber Eats. The company this week launched an ad platform for … Read the whole story
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by Laurie Sullivan
The group will provide an extensive portfolio of omnichannel advertising services designed to put brands sold through its stores and online at the forefront … Read the whole story
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by Wendy Davis
Google claims the "Fortnite" game developer attempted to bypass Google Play store payment policies. Read the whole story
by Steve McClellan
The move comes as the agency is being repositioned as a global full-service media agency from its roots as a search specialist. The "new" … Read the whole story
by Karlene Lukovitz
The converged-TV study also finds that investing at least 10% of impressions in streaming within converged linear/CTV campaigns tends to maximize incremental reach. Read the whole story
COMMENTARY
by Joe Mandese
The big factors were COVID, the overall rise of "digital," and greater acceptance of mcommerce. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost 80% of ecommerce brands have no personalization on their sites and 62% cannot handle demand surge, Coleman Parkes reports. Read the whole story
by Karlene Lukovitz
But consumers in five other countries now use apps for at least five hours per day, reports App Annie. Read the whole story
by Sarah Mahoney
One survey also finds people intend to spend generously, with predictions of an 8.9% increase in sales in November and December. Read the whole story
by Tanya Gazdik
The top five brands by spend in September 2021 were Toyota, Chevrolet, Hyundai, Kia and Ford. Read the whole story
by
While concerns about the highly infectious Delta variant of the coronavirus have weighed on recent sentiment, consumers are still feeling better than they have … Read the whole story