Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Total searches on Pinterest related to travel rose 19% in 2021, compared to pre-pandemic levels in 2019, but they are down 14% for specific destinations. Where are you headed during … Read the whole story
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by Laurie Sullivan
Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers. Read the whole story
by Laurie Sullivan
Michael Komasinski's recent appointment to global CEO of Merkle comes at a pivotal time for dentsu as the business moves closer to its ambition … Read the whole story
by Karlene Lukovitz
Today's consumers are "fleeing bad ad-supported media experiences" and migrating to to ad-light and ad-free content offerings that deliver relevant ads that allow for … Read the whole story
by Wendy Davis
The "American Choice and Innovation Act" would prohibit dominant platforms from "misusing a business's data to compete against them" and "biasing search results in … Read the whole story
COMMENTARY
by Joe Mandese
An Ipsos study, however, shows ad exec trust ranks lower among U.S. consumers than worldwide. Read the whole story
COMMENTARY
by Tim Waldenback
One tip: Decide if your ultimate goal is getting new users or increasing exposure. Read the whole story
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Google and Facebook will continue to dominate the global stage for digital advertising, though retailers are becoming a bigger threat. Read the whole story
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by Wendy Davis
Prominent security experts issue a new warning against any attempt to combat crime by engaging in "bulk surveillance" of iPhones and other devices. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But many small businesses have cultural objections to automation, believing that some functions should be handled by humans, Skynova reports. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Marketers will need to be overt and purposeful about drawing digital advertising red lines, and transparently publish how well they have done. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
Consumers love to hate Facebook, but they don't stop using it. Read the whole story