Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Advertising Week has launched a full track focused on mental health. I received information from Tinuiti that the company will give employees days off to take care of their mental … Read the whole story
by Laurie Sullivan
As the Official Search Trends and Fan Insights Partner and Official Search Engine, Google will work with the NBA, NBA G League and NBA … Read the whole story
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by Laurie Sullivan
YouTube surpassed $3 billion in consumer spend from various paid membership channels and premium subscriptions worldwide as of Oct. 17, 2021, driven entirely by … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
First-party data company System1 in 2018 acquired privacy- and security-focused companies and made a majority investment in Total AV in 2018. Read the whole story
by The Editor
MediaPost is seeking nominations for its annual All Stars awards. If you'd like to nominate a star-worthy candidate in brand marketing, agency media or … Read the whole story
by Wayne Friedman
Its new tag line is: "Powering a better media future for all people." Read the whole story
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Google and Facebook will continue to dominate the global stage for digital advertising, though retailers are becoming a bigger threat. Read the whole story
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by Richard Whitman, Columnist
That's not to be confused with "social commerce" which the report, from Publicis, TikTok and Warc, describes as the fast-growing retail opportunities presented by … Read the whole story
COMMENTARY
by Michael Baer
Your overarching brand strategy is a story, and needs to make sense across time, media and vehicle, and across initiatives as a coherent story. Read the whole story
by Karlene Lukovitz
Thanks to wider use of sophisticated brand suitability and risk prevention strategies, brand risk for desktop display campaigns dropped by 2.4 points in the … Read the whole story