Advertising Week has launched a full track focused on mental health. I received information from Tinuiti that the company will give employees days off to take care of their mental … Read the whole story
As the Official Search Trends and Fan Insights Partner and Official Search Engine, Google will work with the NBA, NBA G League and NBA … Read the whole story
YouTube surpassed $3 billion in consumer spend from various paid membership channels and premium subscriptions worldwide as of Oct. 17, 2021, driven entirely by … Read the whole story
First-party data company System1 in 2018 acquired privacy- and security-focused companies and made a majority investment in Total AV in 2018. Read the whole story
MediaPost is seeking nominations for its annual All Stars awards. If you'd like to nominate a star-worthy candidate in brand marketing, agency media or … Read the whole story
Its new tag line is: "Powering a better media future for all people." Read the whole story
Google and Facebook will continue to dominate the global stage for digital advertising, though retailers are becoming a bigger threat. Read the whole story
That's not to be confused with "social commerce" which the report, from Publicis, TikTok and Warc, describes as the fast-growing retail opportunities presented by … Read the whole story
Your overarching brand strategy is a story, and needs to make sense across time, media and vehicle, and across initiatives as a coherent story. Read the whole story
Thanks to wider use of sophisticated brand suitability and risk prevention strategies, brand risk for desktop display campaigns dropped by 2.4 points in the … Read the whole story