Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Brave will replace Google in the U.S., U.K. and Canada as the default search engine for its privacy-focused browser and will succeed DuckDuckGo in Germany, and Qwant in France. Other … Read the whole story
by Laurie Sullivan
Amazon's first global, integrated ad campaign to promote its advertising business reveals a subtle yet powerful change. Read the whole story
by Laurie Sullivan
The ad industry has realized that "device metrics" that were proxies for attention and standards like viewability do not necessarily equate to a true … Read the whole story
by Colin Kirkland
A new method using "incrementality" experiments is showing promise, and could shift some power from Facebook back to brands and agencies using it. Read the whole story
by Wayne Friedman
The expectation is that 10% of D2C marketers' budgets will go to CTV/OTT platforms in 2022. Read the whole story
by Joe Mandese
Dubbed Arcadia -- emphasis on the "AR" -- the studio will have specific "clients of record," but will also take on additional "opportunistic projects." Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Intent data also show agencies reading up on "brand safety" to achieve business goals, protect ad spend and avoid the "bad bots." Read the whole story
by Wayne Friedman
One of the key abilities for XClass TV is voice control and search, allowing users to access apps, movies, shows and sports with a … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
My neighbor has had a connected, high-end electric sports car for about a week. He still can't figure out how to use it. Read the whole story