Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Reddit's growth in Germany rose 47% this past year vs. the prior year. Germany now is home to the company's fifth-largest user base. The site has a pretty accurate search … Read the whole story
by Laurie Sullivan
Amazon Ads today kicked off its unBoxed conference, introducing several marketing solutions that its developer team built to support brands. Today the focus turns … Read the whole story
by Laurie Sullivan
Wondery, an Amazon Music company acquired in December 2020, commissioned studies that found audio creates a stronger emotional connection to listeners. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Everything seemed so audacious and brashly hopeful, like ideological optimism just might rewrite the corporate rulebook. Read the whole story
by Colin Kirkland
In one recent study testing the reach of a similar video ad campaign on the two platforms, Instagram Reels completely outperformed TikTok. Read the whole story
by Wayne Friedman
Nielsen says the deal with its digital content ratings service will allow publishers to measure content on Roku's U.S. accounts starting with data from … Read the whole story
COMMENTARY
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Google and Apple have taken steps to give app developers and publishers more leeway in payment methods. Read the whole story
COMMENTARY
by Drew Kerr
Facebook could even create a holding company called Holy Bible, but a damaged brand is a damaged brand. Read the whole story