Inside Performance
While some believe reports of supply constraints influencing the outcome of the holiday season across the ad industry are exaggerated, Microsoft CFO Amy Hood is keeping a close eye on … Read the whole story
Alphabet posted its highest quarterly revenue increase in more than a decade as businesses jumped online and poured money into digital ads to meet … Read the whole story
Google created a video on climate change, Dear Earth, running on YouTube Originals. In the promo of the video, Google CEO Sundar Pichai spoke … Read the whole story
Google introduced a tool Wednesday to give minors more control of self-images that appear in search queries, allowing those under 18 to request removal. … Read the whole story
The platform gives brands the ability to personalize customer experiences based on all available data, both real-time and historical -- not just a sliver … Read the whole story
Of all reviews submitted to Tripadvisor for inclusion on its site, 3.6% were deemed fraudulent. Of those, Tripadvisor prevented 67.1% of all fake review … Read the whole story
- COMMENTARY
The commission that Google collects from its AdX marketplace for digital ads is about two to four times as much as fees for other … Read the whole story
Such viewers are more likely to buy from brands that advertise in such programming. Read the whole story
The evidence comes from three big digital ad companies -- Alphabet, Microsoft, and Twitter -- which reported massive third-quarter ad gains Tuesday. Read the whole story
- COMMENTARY
Havas Media Group is committing up to GBP150,000 ($206,000) worth of resources for Havas Boost's first investment round, split evenly between cash, marketing budget/media … Read the whole story
Buhlmann, who remained a special advisor to Dentsu through December 2019, previously was chairman of Merkle and CEO of Aegis Group prior to its … Read the whole story
