Facebook CEO Mark Zuckerberg on Thursday announced the change of the company's direction and name, offering a detailed vision of the metaverse -- an … Read the whole story

Uberall partnered with The Transparency Company, which uses AI to find fake reviews, analyzing 4 million store reviews on Google, Facebook, Yelp, and TripAdvisor. … Read the whole story

In its latest AR experiment, Snap has partnered with Verizon, Google, and Disney to produce a series of exclusive Snapchat AR lenses featuring "groundbreaking, … Read the whole story

The MRC Wednesday disclosed new milestones in the evolution of ad and media measurement standards, including the role of algorithms and the status of … Read the whole story

Google hopes the Supreme Court will nix a lawsuit by investors who say they were misled by the company's failure to disclose a data … Read the whole story

"The problem is that the podcast industry is measuring prior to when we would ordinarily consider a good measurement position," the MRC said. Read the whole story

The pandemic and protests against racism after the murder of George Floyd led many brands to change the tone of their advertising to express … Read the whole story

WPP's financial metric, like-for-like (LFL) revenue less pass-through costs, rose 15.7% in Q3, versus forecasts of 9.5%. Read the whole story

Fox Entertainment and its Blockchain Creative Labs will create digital WWE tokens and collectibles for consumers to purchase and trade around WWE talent and … Read the whole story

While more attention leads to increased recall, shorter ads were more attention-efficient and did more work in a shorter period of time. Dentsu's "Attention … Read the whole story

The agency has been retained by CompoSecure to lead the marketing launch of Arculus, a new cold storage device for cryptocurrency. Read the whole story