Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google Ads introduced several new features around conversion goals on Monday. The conversion goal feature groups actions into categories based on a specific type of conversion. Marketers can use the … Read the whole story
by Laurie Sullivan
Survey data shows how DISQO measured the in-feed performance of TikTok ads -- aided and unaided. Metrics include measuring brand awareness, search for brands … Read the whole story
by Laurie Sullivan
Pinterest TV launched today with a series of in-app live, original, and shoppable episodes featuring creators to give site users a "daily dose of … Read the whole story
by Laurie Sullivan
Research from web accessibility platform AudioEye found 47% of the 600 breast cancer websites across the U.S. -- including free or low-cost screen programs, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
An iconic out-of-home digital billboard once home to the CNN logo will now begin to display the name of Crypto exchange Gemini. For the … Read the whole story
-
by Karlene Lukovitz
GRPs help advertisers plan and measure the viewership for content against target audiences and compare the performance of channels across platforms to optimize investments, … Read the whole story
by Karlene Lukovitz
The pilot will test various approaches to the use of Virtual ID (VID) for television, with the goal of identifying the most accurate model … Read the whole story