Performance Marketing Insider
Google Ads introduced several new features around conversion goals on Monday. The conversion goal feature groups actions into categories based on a specific type of conversion. Marketers can use the … Read the whole story
Survey data shows how DISQO measured the in-feed performance of TikTok ads -- aided and unaided. Metrics include measuring brand awareness, search for brands … Read the whole story
Pinterest TV launched today with a series of in-app live, original, and shoppable episodes featuring creators to give site users a "daily dose of … Read the whole story
Research from web accessibility platform AudioEye found 47% of the 600 breast cancer websites across the U.S. -- including free or low-cost screen programs, … Read the whole story
COMMENTARYAn iconic out-of-home digital billboard once home to the CNN logo will now begin to display the name of Crypto exchange Gemini. For the … Read the whole story
GRPs help advertisers plan and measure the viewership for content against target audiences and compare the performance of channels across platforms to optimize investments, … Read the whole story
The pilot will test various approaches to the use of Virtual ID (VID) for television, with the goal of identifying the most accurate model … Read the whole story
