Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Neeva, an ad-free subscription-based search startup founded by former head of Google advertising Sridhar Ramaswamy, inked a deal with NewsGuard, which provides credibility ratings and detailed
"Nutrition Labels" for thousands … Read the whole story
by Laurie Sullivan
"In recognition of the increasingly challenging business and legal environment in China, Yahoo's suite of services will no longer be accessible from mainland China … Read the whole story
by Laurie Sullivan
Google on Tuesday announced the general availability of "Performance Max," giving advertisers the option to select a marketing objective and choose the conversion goals … Read the whole story
by Laurie Sullivan
Microsoft Advertising in its latest product updates focuses on automating repetitive tasks and an integration with Google, so marketers can focus on creative and … Read the whole story
by Karlene Lukovitz
Omnicom Media Group wants industrywide adoption of its recommended remedies for "fundamental flaws and gaps" in infrastructure that threaten to suppress CTV advertising's rapid … Read the whole story
by Wendy Davis
Eyewear company Warby Parker is telling a federal judge that 1-800 Contacts' recent lawsuit over search ads is anticompetitive, and reflects an attempt to … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
QSR brands have stepped up TV advertising this year, according to iSpot. "Yummy"-looking ads and live sports are at the top of the menu. Read the whole story
COMMENTARY
by Jordan Buning
For example: Deciding what can and should be done online rather than in person is a delicate balance that requires constant tweaking. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The metaverse is a world of our own making, where we imagine we can fix what we screwed up in the maddeningly unpredictable real … Read the whole story
by
Amazon, a relative newcomer to the digital advertising market, saw growth of 50% to $8.09 billion in Q3. Read the whole story