Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Ads often target people who see them anyway, so finding consumers and turning them into customers could help to reduce budgets and increase conversions. Microsoft Advertising used its first-party data … Read the whole story
by Laurie Sullivan
The former Google Chairman/CEO warns that the AI of the future will be much more powerful than today, with the ability to manipulate people … Read the whole story
by Laurie Sullivan
Criteo on Wednesday reported that Q3 revenue 2021 grew 13% year-over-year to $211 million, excluding traffic acquisition costs. The company beat consensus by $595 … Read the whole story
by Laurie Sullivan
Media ad budgets in 2022 are expected to increase 13% compared vs. the prior year, according to media buyers and brands participating in a … Read the whole story
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by Joe Mandese
The third-party measurement service cites "continued growth of social media." Read the whole story
by Ray Schultz
A new tool unifies data and allows sales teams to send one-to-one sales emails, the company says. Read the whole story
COMMENTARY
by Vic Drabicky, Op-Ed Contributor
It's clear this year's holiday season will provide a new set of unique challenges that will affect nearly every sector of retail. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I think this whole push toward the metaverse makes sense. It smells a lot like the push toward digital in 1995. Read the whole story
by Ray Schultz
Most firms are active in two or more social shops, although they face challenges, Forrester and Emplifi report. Read the whole story
COMMENTARY
by Maria Bailey, Columnist
For example: Use an influencer's influence offline. Read the whole story