Performance Marketing Insider
Lotame's survey suggests 48% of publishers think they will likely need to reduce their workforce due to revenue loss brought on by third-party cookie deprecation, an interesting but disturbing finding. Read the whole story
Dun & Bradstreet Holdings went on an acquisition spree, and on Thursday announced it has entered into definitive agreements to acquire two data companies. Read the whole story
Google plans to rename Google My Business to Google Business Profile, and encourage small businesses to manage their profile directly on Search and Maps. Read the whole story
Adobe announced a collaboration with The Walt Disney Company on Thursday as part of an effort to address the growing talent gap in the … Read the whole story
With podcast ad spending projected to surge 32% this year, advertising/marketing will be the fastest growing source of audio media revenue this year, outpacing … Read the whole story
- COMMENTARY
Publishers are not just be information providers. It must create products that support the organization. Read the whole story
The top five brands by TV ad impressions were Hyundai (2.5B), Ford (2.4B), Lexus (2.3B, Nissan (2.0B) and Toyota (1.9B). Read the whole story
Spending growth for paid search, paid social and retail media advertising slowed in the third quarter from the second quarter. Yearly gains were measured … Read the whole story
With 75% of all consumers watching videos on mute throughout the day, captions have become an integral part of processing video content across all … Read the whole story
While missed ad opportunities and ad start times declined, buffering and picture quality worsened somewhat in the quarter. Read the whole story
- COMMENTARY
A host of social, economic and health issues have revamped the mindset of this group, already struggling to define their own cultural and social … Read the whole story
