Performance Marketing Insider
by Laurie Sullivan, Staff Writer
After Dun & Bradstreet Holdings announced the acquisition of Eyeota and NetWise early Thursday morning, "Search & Performance Marketing Daily" reached out to the company to talk about D&B and … Read the whole story
by Wendy Davis
The "Platform Competition and Opportunity Act," proposed by Senators Amy Klobuchar and Tom Cotton would make it harder for large tech platforms to purchase … Read the whole story
COMMENTARY
by Alvin Glay, Op-Ed Contributor
As marketers adjust to the shift in tracking technologies and strategies, it's important to understand what third-party cookies are and the history behind their … Read the whole story
COMMENTARY
by Darwin Liu
For example: Double (or triple) counting a conversion. Read the whole story
COMMENTARY
by Karlene Lukovitz
CTV's share of impressions has been 35% or higher in each of the past five quarters. Read the whole story
by
This year’s World Series was notable for allowing stadiums to fill up with baseball fans versus last year’s limitations on attendance, given the pandemic. … Read the whole story
by Wendy Davis
Authorities in Belgium are expected to say in a draft ruling that IAB Europe's "transparency and consent" framework violates the General Data Protection Regulation, … Read the whole story
COMMENTARY
by Dave Tice, Op-Ed Contributor
For marketers, the potential audience playing console games is compelling, but how receptive are they to advertising or marketing messages? Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most email marketers agree that Black Friday promotions generate an increase in ROI. But frequency is critical, Pathwire and Ascend2 report. Read the whole story
by Wendy Davis
"Sideloading is a cybercriminal's best friend," Apple SVP Craig Federighi said at Web Summit 2021 in Lisbon. "Requiring sideloading on iPhones would be a … Read the whole story