Performance Marketing Insider
by Laurie Sullivan, Staff Writer
This year, the group took to Facebook to ask fans to vote on their favorite song to play for the night. The band played the song that received the most … Read the whole story
by Laurie Sullivan
The power of kindness should never be underestimated, and people should take every opportunity to treat someone with compassion. That's the theme of Amazon's … Read the whole story
by Laurie Sullivan
Google is using its new Business Profile to solicit small business support for opposition to its pending antitrust legislation, according to Mike Blumenthal, co-founder … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Every marketer working with data to run campaigns should know something about Microsoft's SQL language built to manage and store information, says Steven Urgo, … Read the whole story
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Tech changes come with new terminology, technical jargon and an "alphabet soup" of abbreviations. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Artificial intelligence for IT operations, or AIOps, rose dramatically this week. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Campaign tweaks brand's "buy one, give one" stance for more seasonal spirit, and its push to "become a premium basics brand" with expanded offerings. Read the whole story
COMMENTARY
by Samrat Sharma
Brands should consider how they can develop new options with healthier nutritional ingredients that match the standard of their existing products. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email and mobile marketing have both been disrupted by privacy moves by Apple, a Branch executive says. Read the whole story