Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Audigent, the cookieless identity platform, today launch a data product through a partnership that gives marketers access to TransUnion's audiences for data curation and cookieless media targeting. Read the whole story
by Laurie Sullivan
The holiday season and rise in searches on Pinterest prompted Scotch Brand to create a hack on the platform to inspire creativity, but newly … Read the whole story
by Laurie Sullivan
Meta, the parent company of social media platform Facebook, said on Tuesday it plans to eliminate ad targeting with promotions based on peoples' interactions … Read the whole story
by Laurie Sullivan
WhizzCo, the Israel-based company that allows publishers and advertisers to work with multiple vendors simultaneously, today will launch an in-stream video offering that supports … Read the whole story
by Colin Kirkland
The report, "Data Capitalism + Algorithmic Racism," however, provides policy recommendations to solve the problem. Read the whole story
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by Ray Schultz
Almost half of consumers claim their household economies have improved, and more are shopping and banking online. Read the whole story
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Changes in data strategies have led many brands to increase their media spending on streaming platforms, as well as consider privacy policies. Read the whole story
by Karlene Lukovitz
The company is in talks with national TV networks to use Comscore measurement as currency, CEO Bill Livek told investors in Q3 earnings call. Read the whole story
by Joe Mandese
Nielsen One was characterized as a "streaming-first orientation" because of increasing demand from advertisers. Read the whole story
COMMENTARY
by Jon Last, Columnist
The previously immovable obstacle of finding more time to engage in sports, or any leisure activity, has potentially been transformed. Read the whole story