Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The You.com search engine opened this week in public beta and announced a $20 million funding round led by Salesforce CEO Marc Benioff. Read the whole story
by Laurie Sullivan
Integral Ad Science plans to launch a beta before the end of this year with one or two video publishers for CTV that will … Read the whole story
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by Laurie Sullivan
Google Labs is back, but this time it's the internal name given to a new team created under a reorganization that aims to gather … Read the whole story
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by Richard Whitman, Columnist
Based in Atlanta, the firm has made four acquisitions in the last couple of months in the analytics, ecommerce, social and digital marketing arenas. … Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
Video advertising is the most prominent format for in-app advertising. Read the whole story
by Karlene Lukovitz
For paid streamers, the good news is that 77% of those who sign up to watch a specific original/exclusive show keep their subscriptions when … Read the whole story
by Joe Mandese
The ad industry revision comes as U.S. consumer price inflation hits a 31-year high in October. Read the whole story