Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Here's the obvious and the not so obvious as the chip shortage deepens. Marketers will need to learn how to compensate. Read the whole story
by Laurie Sullivan
With help from several powerful agencies, Instacart on Monday launched its first integrated brand campaign that includes film and TV commercials. Read the whole story
by Laurie Sullivan
LinkedIn is experimenting with ways that businesses on its platform can encourage open conversations around business-type products. The company is working with two early … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Pixalate has created technology that analyzes the path of programmatic impressions -- from the start of each transaction through to the final sale. Read the whole story
by Ray Schultz
The combined consultancy will now be known as Shift Paradigm and will offer email marketing expertise and other services. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The iOS15 now accounts for 24% of all Apple opens -- and it's growing. And many of these opens are prefetched, SparkPost reports, which … Read the whole story
by Ray Schultz
Mobile will account for 49% of all sales, Fluent reports. But Gen Z's online choice may surprise you. Read the whole story
by Tony Silber
Hashtag Labs' platform, HTL BID, said it is enhancing the site's pre-existing ad infrastructure to increase efficiency and performance. Read the whole story