Search & Performance Insider
Google has released search features to give more visibility to local news content when searchers seek information about their communities, as well as projects to help journalists with data and … Read the whole story
Yelp launched two ad units Tuesday -- Sponsored Collections, which allows brands to promote local businesses that may sell or serve products, and Seasonal … Read the whole story
Pinterest on Tuesday began demonstrating its technology strengths with the announcement of an in-house experimental products team it calls TwoTwenty. Read the whole story
The funding round, led by Bregal Sagemount, represents one of the largest raised for an SEO company and brings Conductor's total valuation of $500 … Read the whole story
Snap Inc.'s newest ad product allows brands to purchase all video ad formats in a single ad set, enabling advertisers to optimize their campaigns … Read the whole story
- COMMENTARY
For example, livestream shopping offers consumers a new (and convenient) way to interact with brands, fostering an enhanced sense of connection. Read the whole story
COMMENTARYWith more people self-directing their own digital journeys, keywords can offer glimpses into their minds. Read the whole story
- COMMENTARY
Day One of the ARF's "Attribution & Analytics Accelerator" conference raised as many questions on attribution modeling as it answered. Read the whole story
Three former top Madison Avenue execs -- Colin Kinsella, Jordan Bitterman and John Seifert -- have joined the advisory board of Faveeo, a company … Read the whole story
