Performance Marketing Insider
by Nina Lentini, Staff Writer
Haven't we all been the victims of relentless targeting ads? Read the whole story
COMMENTARY
by Jim Yu
Search, content and digital marketers as well as website owners and IT developers will need to unite in their quest for customer-centricity. How can … Read the whole story
COMMENTARY
by Eric Woodson
For example, use more video -- and invest in creating a strong brand image. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
That media continues to be credited for the effectiveness of a campaign would, I am sure, not amuse late media planning guru Erwin Ephron. Read the whole story
by Ray Schultz
Mail Merge for Gmail, from cloudHQ, facilitates bulk personalized emails and texts. Read the whole story
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by Wayne Friedman
The Yahoo DSP will offer access to Peacock inventory on a "programmatic guaranteed" basis, which the DSP says will help "streamline the buying process." Read the whole story