Performance Marketing Insider
Sizer Technologies' self-scanning tech generates exact body measurements so people can shop online, get the clothing and avoid having to send it back if it doesn't fit. The company has … Read the whole story
COMMENTARYGreg Williams wants to invent an "easy button" that enables marketers to instantly determine how to best allocate budgets for brands. Here's what he's … Read the whole story
Black Friday will mark the launch of the new Snap Holiday Market, an immersive eCommerce experience accessible in the app's Lens Explorer, or on … Read the whole story
- COMMENTARY
Stores should also be thinking about "extra" services that let consumers get more out of the physical shopping experience, like salon treatments. Read the whole story
COMMENTARYTo attract more advertising, TikTok needs to gain more trust, not just more users. Read the whole story
- COMMENTARY
Brands have been copying what has unofficially become the TikTok rule book. Top offenses include paying an influencer to dance with your product. Read the whole story
The move is another key step in Nielsen's development of its cross-platform Nielsen One audience measurement system. Read the whole story
Nielsen sees a violation of its '994 patent, with regard to "excessive or insufficient power consumption of audience measurement meters." Read the whole story
From Oct. 1-Nov. 18, Hallmark pulled in an estimated 4.4 billion impressions from these ad impressions. Read the whole story
Most beauty product shoppers welcome virtual assistance, but do not want emails or texts from sales associates, Salesfloor reports. Read the whole story
- COMMENTARY
The internet evolved as a wide-open network forged by starry-eyed academics and geeks who really believed it might make the world better. Read the whole story
Conspiracy Theory agencies will bring together a suite of specialty services managed by industry veterans. The group's motto: "Amazing alone. Powerful together." Read the whole story
