Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Walmart.com, Target.com, Tripadvisor.com and social sites including Facebook.com, Instagram.com and Pinterest.com are among the major brands that did not meet all of Google's minimum thresholds for
good website performance and … Read the whole story
by Laurie Sullivan
Google has ended some election ad exemptions and changed its content policies and verification requirements. Beginning Feb. 15, 2022, it will enforce its Ads … Read the whole story
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by Laurie Sullivan
Brands continue to rely heavily on search engine and social media companies like Google and Meta -- two industries that will help the ad … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Emad Hasan, Retina AI CEO and former head of data analytics at Facebook and PayPal, took the concept of fly-by-wire and turned it into … Read the whole story
COMMENTARY
by Alan Kittle
Brands had to think way outside the box to grab our attention amid so much chaos this year. Here are five who did so … Read the whole story
by Joe Mandese
Loughnane was former group managing director of Dentsu Aegis Network, Friel was global client president at Vizeum. Read the whole story
by Wendy Davis
"While 1-800 Contacts resents that Warby Parker is competing with it online through the purchase of the 1800 CONTACTS Marks for keyword advertising, this … Read the whole story
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by Karlene Lukovitz
In the U.S., traditional television ad spend is projected to rise 4% this year, in contrast to a growth rate of 69% for internet … Read the whole story
by Joe Mandese
U.S. and worldwide ad spending are now projected to expand at their fastest rates ever, according to a consensus based on revised estimates released … Read the whole story