Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Lotame released numbers this month showing variations in the sale of data segments during the holidays. Segment sales for Hanukkah and Kwanzaa fell year-over-year in 2020, despite the sale of … Read the whole story
by Laurie Sullivan
Microsoft on Friday is set to secure antitrust approval from the European Union for its bid to buy artificial intelligence and speech technology firm … Read the whole story
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by Laurie Sullivan
The report ranks the top U.S. retailers, identifies key trends and examines why consumer sentiment about retailers has fallen, why the employee experience is … Read the whole story
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by Laurie Sullivan
The video showcases the "awful" experience that outdated keyword search creates for consumers and customer service teams during the holiday season. Read the whole story
by Sarah Mahoney
Pinterest, Etsy and Pantone all released trend reports hinting at a more colorful year ahead. Read the whole story
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Most B2B sales and marketing execs said the mass shift to remote work has disrupted their ability to effectively identify and reach buyers. Read the whole story
COMMENTARY
by Karlene Lukovitz
CTV will account for about 12% of total global TV ad spending by next year, according to GroupM's new forecast. Read the whole story
COMMENTARY
by Steve Ellwanger
IRI survey data shows inflation motivated 20% of respondents to switch brands and about 12% to switch retailers. Read the whole story
COMMENTARY
by Jennifer Davis
Division I Women's Basketball Championship will use the "March Madness" branding next year, testament to the growth of women's sports at a collegiate level. Read the whole story